Blog

Cotton sounds simple, but in reality it introduces a ton of engineering constraints. No stretch, real shrinkage, natural bulk, and a fuzzy matte surface… all of which explain why cotton underwear has historically looked and felt like “granny panties.” Until now.

Soft doesn’t always mean high quality. Today, almost every garment is marketed as “soft,” but that usually comes from surface fuzz—great for first impressions, terrible for longevity. We explain why “smooth” is the better standard, and how this simple shift in texture makes our 100% cotton thong feel lighter, last longer, and get better with wear.

Pilling is one of the biggest reasons clothes suddenly look worn out, even if you’ve taken great care of them. In this post, we break down what pilling actually is, why it happens, and what you can do to minimize it.

It took two years, 24 pattern iterations, too many elastic tests to count, and developing our own proprietary fabric to make a thong that won't ride up. Here’s how we did it.

Ever wondered why thongs feel fine at first, then suddenly unbearable? We broke down the science (and the wedgies) behind why thongs are so uncomfortable — and what actually causes it.

Two years in development and six months in testing — we’re finally ready to release the thong for women who don’t like thongs. Here’s why we made it.