Blog

Pilling is one of the biggest reasons clothes suddenly look worn out, even if you’ve taken great care of them. In this post, we break down what pilling actually is, why it happens, and what you can do to minimize it.

It took two years, 24 pattern iterations, too many elastic tests to count, and developing our own proprietary fabric to make a thong that won't ride up. Here’s how we did it.

Ever wondered why thongs feel fine at first, then suddenly unbearable? We broke down the science (and the wedgies) behind why thongs are so uncomfortable — and what actually causes it.

Two years in development and six months in testing — we’re finally ready to release the thong for women who don’t like thongs. Here’s why we made it.