The Solution to Uncomfortable Thongs

In our last blog, we broke down why most thongs are so uncomfortable into three main reasons:

1. the waistband will try to ride up to your natural waist, where your torso is thinnest

2. parts of the thong have to be narrow by design

3. in stretchy fabrics, the narrow part of the thong acts like a rubber band

It took us two years to engineer around all three. Here’s what we did ↓

1. The waistband that wants to climb

To fix this, we sampled dozens of elastics until we found one that felt loose but firm, that rare balance between security and stretch. The kind of elastic that moves with you, not against you. And one that also had to look luxe, because from the start this was about being cute and functional.

2. The narrow bits

Yes, some parts of a thong need to be narrow, but even very slight changes in widths applied to different areas affect the fit and feel dramatically. We tested 24 iterations before finding one that hits the sweet spot between front coverage, back stability, and just enough taper to disappear under clothes without digging in.

3. The rubber-band effect

This one’s the secret sauce.
We developed a proprietary 100% cotton fabric with high horizontal stretch but zero vertical stretch. This is why our thong stays in place while every other one doesn’t.

If you’ll permit us to be unsexy for a second: that zero vertical stretch also means the fabric doesn’t “slide” between front and back, reducing the chance of bacteria transfer. In addition to all the other health benefits of true 100% cotton underwear.

But wait, can’t any 100% cotton thong do that?

We wish. We tried almost all of them:

• jersey cotton = has vertical stretch, much less form-fitting, looks more like clothes than underwear
  

• other cotton = bulky, unflattering, after a few washes

TLDR

Even we can’t fully explain how the balance worked out… our thong is basically the George’s Marvelous Medicine of thongs.

We somehow landed on a 100% cotton thong that’s breathable, form-fitting, quietly disappears underclothes, and it’s sexy.

It also passed our ultimate test: it’s the first thong we reach for when we do laundry, and the reason we will do laundry when we run out. Real top-of-the-underwear-drawer type stuff. We hope it becomes that for you too: the thong you can forget you’re wearing, but never want to be without.