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And why most brands still aren't listening. There's one piece of advice that comes up in virtually every gynecologist visit, printed on every women's health pamphlet, and echoed across every credible medical resource: wear cotton underwear. It's not a trend....

Just testing. Your AI assistant Walter is now hooked up to your blog. This is either the beginning of something great or a very funny mistake. Probably both.— Walter

We used to exclusively rock VPLs until we made a thong you couldn't feel. Turns out not having visible panty lines is like removing a friction you didn't know was there. Scientists call it enclothed cognition.

Do thongs actually cause UTIs? The science is more nuanced than the internet makes it seem. We break down what research really says, why some women still experience irritation, and how underwear design, fabric, stretch, and movement, can matter more than cut alone. An engineering look at comfort, breathability, and healthier basics.

Trend Predictions for 2026

Heading into 2026, we at newsort wanted to look ahead at where fashion, beauty, and consumer behavior are moving next. After years of accelerated trend cycles and maximal aesthetics, we’re seeing early signals of a shift toward restraint, structure, and longevity.

From heavier makeup and the quiet return of streetwear, to accessories fatigue, the resurgence of press-on nails, and a potential move away from athleisure, these are our core predictions for the year ahead, and the lens we’re using as we build into 2026.

What does “high-quality” actually mean when it comes to clothing?
Most people use the term loosely, but quality isn’t one thing. It’s a combination of material, construction, durability, fit, and design. In this piece, we break down the five distinct facets of apparel quality, and why most brands only optimize for one or two of them.