Welcome to the Blog

Two years in product development, six months in testing, and we're almost ready to release it to the public: the thong for women who don't like thongs.

For this first post, we wanted to share who we are — and why we did this in the first place.

Who We Are

We're hardcore gym rats. We love going to the gym.
And like any gym rats, we own an unhealthy amount of leggings.

But we hated thongs. They just never worked for us. So when we wore leggings, it was always with regular-cut panties. We told ourselves, who’s looking, right?

But it is that bad… and people are looking (not in a good way). It’s like having spinach in your teeth, but for clothes.

At a certain point, we realized we were putting so much effort into working out and looking good. Sculpting our booties but presenting them to the world in what looked like granny panties? That doesn’t add up.

Why We Made This

What really motivated us to tackle this problem was realizing how many other women felt the same.

For the longest time, we thought it was just us. But after actual market research, it turns out about 50% of women feel the same way about thongs. (The other 50% think we’re crazy LOL.) Our theory? We’re just super-tasters.

Anyway, it’s been a long time coming, but someone had to solve this problem.
And we think we’ve done it.

It’s going to be our enormous pleasure to introduce, to the 50% of women who hate thongs:
The Thong for Women Who Don’t Like Thongs™.