OUR STORY

Two and a half years ago, we set out to make 100% cotton women’s underwear that actually looked cute.

We were tired of the synthetic, stifling-feeling options we were wearing, and there’s no shortage of research confirming that pure cotton is still the gold standard for women’s health.

But there’s a reason why cute 100% cotton underwear is hard to find. Cotton isn’t naturally form-fitting because it lacks inherent stretch and because it’s biodegradable, it tends to wear out faster than synthetics.

So to design cute cotton underwear, we had to take everything great about synthetics and apply it to 100% cotton. After years of sourcing, prototyping, and failed trials, we came to a tough realization: the fabric we needed simply didn’t exist. So we had to make it.

Then came the thong. We knew we had to make one. 50% of women wear them. But that also means 50% don’t and that’s the 50% we used to be in.

After testing pair after pair (and hating most of them), we discovered the real reason why they’re so uncomfortable and engineered ours to fix it. Once we finally had a thong we could wear daily, we realized what a confidence boost it was to wear leggings without VPL.

It seemed like such a small, invisible change… until we started refusing to wear leggings without it. Probably not a revelation to thong loyalists, but for the rest of us, an actually comfortable thong was a total game-changer.

After another six months of testing to make sure it consistently looked as good as it felt, we realized something else: the other 50% of women really need to know about this.