Why VPL Matters, Even If You Think It Doesn't

Hey, no one knows this better than us.

We used to exclusively rock VPLs. Honestly, we didn't think twice about it. Thongs? Uncomfortable and not worth it. And we were totally fine with it tbh.

But it wasn't until we cracked the code on a thong so comfortable you genuinely couldn't feel it that we understood what everyone who already wears thongs knows: not having VPL is like removing a friction you didn't even know was there.

Kind of like how you don't realize how bad your eyebrows got until you actually pluck them.

Your clothes actually change how you think

Turns out, the phenomenon of your clothing affecting your mindset has actually been studied.

In a now-famous study from Northwestern University, researchers found that people wearing a white lab coat performed better on attention-related tasks when they believed the coat belonged to a doctor. When they thought it was a painter's coat, the effect disappeared.¹

This is called enclothed cognition: the idea that what you wear literally changes how you think and behave.

So when you see yourself in the gym mirror and everything looks seamless, that's not just aesthetic. That's a mental upgrade that genuinely impacts how you show up.

We all know the cuter the outfit, the better the workout. Scientists haven't specifically studied that... but we're pretty sure it's so obvious they didn't have to.

Seamless isn't just about how it looks

Here's the thing though: most "seamless" thongs only solve half the problem.

Sure, no visible lines, great. But if it's riding up during your workout, or you're adjusting it between sets, you're still dealing with friction, just a different kind.

True seamlessness is when it doesn't show and you forget you're wearing it.

That's what we spent two and a half years engineering. A thong with form-fitting 100% cotton and no vertical stretch, so it actually stays in place. No riding up. No adjusting. 

And once you experience that? The VPL thing suddenly makes so much sense. It's not about vanity. It's about removing one more small thing that pulls your focus.

Because the best workouts are the ones where you're not thinking about anything except the workout itself.

If you're ready to see what we mean, try our thong here.

¹ Hajo Adam and Adam D. Galinsky, "Enclothed Cognition," Journal of Experimental Social Psychology 48, no. 4 (2012): 918–925.